Social Factors Related to the Attitude of Yazdi Citizens towards Money

Money plays a very important role in our increasingly commercialized world. People's attitudes toward money determines their behavior about money-related matters. Individual’s attitude towards money depends on various factors including childhood experiences, education, financial and social status. This study was conducted among 384 people of Yazd to investigate their attitude towards money and related social factors. Data was collected using questionnaire and analyzed using SPSS software. Findings show that the majority of respondents had the middle attitude towards money, but the percentage of respondents who had a negative attitude (2/3%) was lower than those who had a positive attitude (15/1 %).  Based on the results, the variables of religiosity, secularism, and income were directly related to attitudes toward money, while age, education and hope for the future indirectly affect attitudes toward money. Single employed men had the most positive attitudes and single employed women had the most negative attitudes toward money. The results indicate that religiosity (-0/437) decreases and income (0/18) and secularism (0/287) increases, the positive attitude towards money. Finally, according to the regression model, religiosity, employment, consumerism, and hope for the future, explain 28% of variation in attitude towards money.