Goal and Goal Setting in Strategic Planning, Case study: Qom Water and Wastewater Company

The increasing acceleration in the formation of complex and dynamic environments and its importance in leading organizations in the present age has made strategic planning to be at the forefront of companies' goals. Strategic management as the art and science of formulating, implementing and controlling strategies that enable the organization to achieve its long-term goals. The purpose of this research is study and survey of affecting factors on organizational goals for strategic planning of organizations. The present research is descriptive-survey in terms of data collection and type of research in based on purpose is applied. In the statistical society of 181 experts working in Qom water and wastewater Company, 108 people were selected by random sampling method. The results show that the 6 factors of “operational clarity”, “alignment”, “environmental characteristics”, “alignment with the structure of the organization”, “non-repetition” and “detection of peripheral events” are the main components and determinative of goal setting organization in strategic planning. According to the obtained regression coefficients, the maximum effect is related to “alignment” variable with 0.321 regression coefficients. In other words, The goals of the organization must have a kind of unity and oneness while diversity and plurality. Using the results obtained in the water and wastewater companies of country can act as a guide and facilitator in strategies formulation and implementation.