Designing a conceptual model of resistance economy in banks, financial and credit institutions of the country

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:

attention to the country's economic issues. Naming consecutive years with economic issues and focusing on resistance economics shows the high importance of this issue. Among these, the bank and the banking system, which has a main and fundamental role in the veins of the society's economy. The purpose of this study is to design a model of resistance economy in the banking system. This study is an objective study in terms of purpose and a descriptive-survey study in terms of data collection. The research community includes all present banking experts who are familiar with the concepts of resistance economics and have properly understood its role in the banking system. Qualitative method (theme analysis) has been used to analyze the data in the model design section and confirmatory factor analysis (TFLPS) has been used to validate the conceptual model. The model designed in this study includes four dimensions, which are: jahadi model in the banking system, integration and cohesion of the banking system, reform and improvement of the banking system and strengthening the bank name.

Language:
Persian
Published:
Journal of Marketing Management, Volume:16 Issue: 51, 2021
Pages:
1 to 28
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