Designing the model of public trust evaluation (with emphasis on effective factors on electronic interaction of people and government)

The main purpose of this research is to design the model of public trust evaluation. In order to identify the indexes and components, Q-technique has been used. Due to this, the discourse forum was collected by using of the research literature. Then the introducer sample of discourse forum was formed by using of the experts', comments. Finally, with collection and analysis of the parliament group's comments, four mental models (functionalism, architect-orientation, policy-orientation and balance-orientation) were identified. Each one of the mental models emphasized on special aspects and factors in the public trust evaluation and somehow, they were as the representative of special thought in the society. In the second stage of the research, the model fit was studied by using of the confirmatory factorial analysis and it was confirmed. In order to evaluate the amount of public trust, a phased deduction system should be designed that was realized by using of Q-method output, the factorial analysis and weighting the factors of each mental model by using of AHP technique. This model was formed from 88 indexes in the frame of 28 factors, ten components and four dimensions (mental models identified) and final output (public trust). The rules, laws and membership function of phased deduction system were written for the public trust by using of experts, comments and 648 laws were extracted. And this system was designed by using of MATLAB software