Designing a Human Resource Development Model for the Tourism Industry of the Makran Coast Using Grounded Theory

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Since tourism is a service activity offered by its employees, paying attention to training and improving their knowledge are the main secrets to ensure the life of this industry. The main purpose of this research is to design and develop a human resource development model for the coast of Makran tourism industry. This research is applied and exploratory in nature. The sample included 33 managers, experts, and pundits in the field of tourism who were selected through the snowball sampling method. The main method of data collection in the present study was the semi-structured in-depth interview. Strauss’s grounded theory was used to analyze the data. For this purpose, Maxqda10 software was used. A total of 136 concepts and 25 main categories were identified. The results of data analysis showed that the categories of human resource empowerment, skills development, an increase in the level of satisfaction, improvement of the quality of life of the host community, expansion of cultural exchanges between tourists and local people, and maintenance of the cultural and traditional identity of the region, improvement of employment and income rate and achievement of sustainable tourism development are the consequences of employing appropriate strategies in the development of human resources in the tourism industry on the coast of Makran.
Language:
Persian
Published:
Tourism of Culture Journal, Volume:2 Issue: 5, 2021
Pages:
37 to 48
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