Analyzing the Mediating Role of Competitive Strategy in Quality Management Activities on Company Performance

The main purpose of this study is to analyze the mediating role of competitive strategy in quality management activities on company performance in Shahrekord pharmaceutical companies. The research method was correlational from the field branch and in terms of applied nature. The statistical population of the study was the employees of Shahrekord pharmaceutical companies and 84 people were selected as the sample using the available sampling method. The data collection tool is questionnaire. The validity of the questionnaire was confirmed by experts and content validity and the reliability of the questionnaire was confirmed by Cronbach's alpha coefficient. To test the research hypotheses, structural equation model was used with the help of Smart PLS software. Findings showed that there is a positive and significant relationship between operational quality management and exploratory quality management and company performance. There is a positive relationship between exploratory quality management practices and exploitation and performance with the mediating role of competitive strategy. The findings also show that there is a significant relationship between competitive strategy and firm performance.