Identification of Factors Affecting the Observance of the Optimal Water Consumption Pattern in Iran (Case Study of Fanuj City)

Achieving safe and sufficient water is one of the biggest challenges for Iran and many countries in the world, especially in the Middle East. Among the many solutions, consumption pattern management is considered one of the most popular. For this purpose, this study was conducted in Fanuj city of Sistan and Baluchestan province as one of the most critical cities in Iran. The study was descriptive and analytical in a survey and correlational manner. The required sample was selected using 300 Cochran's formula. According to this sample size, 95% confidence level and 5% standard error rate were determined. The data collection tool was a researcher-made questionnaire. The collected data were analyzed using t-test, one-way analysis of variance and correlation test in SPSS software. The results showed that among the methods of controlling water consumption, the highest effect is related to changing people's attitudes, especially the attitudes of young people. So that young people, by creating a flow in social networks, not only make the biggest changes, but also have the highest effect on changing the attitude of families. According to the study, students reduced their per capita consumption from 151 liters per day to about 140 liters over a six-month period. Therefore, it is recommended to pay more attention to this group in future policies.