Determining the strategic position of production and supply of woolen products in Iran (Case study: Rezvanshahr County in Guilan province)

Paying attention to the development chain, which also includes the supply chain and the value chain; is essential to preserve, revive, and develop traditional products. In this regard, awareness of the importance and position of traditional products such as woolen products and provide solutions to boost production and their presence in domestic and foreign markets, can be helpful. The main goal of this study was to determine the strengths, weaknesses, opportunities, and threats (SWOT) of the production and supply chain of woolen products in Rezvanshahr County. Research data were collected based on face-to-face interviews with 30 local experts in 2018 through the available sampling method. Using the SWOT matrix, a strategy was developed for the production and supply chain of woolen products in this county. The results showed that the strategic position of production and supply chain of woolen products in Rezvanshahr County was in the first place. Being located in this area, so-called invasive units (SO), a strategy entitled the development chain (revitalization and maintenance in the first stage and development of the production and supply chain of woolen products in Rezvanshahr Couty in the next stage) was suggested.