deliberate metaphor in persian newspaper headlines

For a few decades, the studies of cognitive linguists interested in metaphors dedicated to the identification and description of metaphors and the two dimensional relationship between mind and language. But Steen's (2008) studies on metaphorical patterns showed that there is a third communicative dimension about some metaphors which cannot be explained by the two dimensional theories of metaphor. In the third dimension, a distinction is made between deliberate and non-deliberate metaphors. This study is aimed at introducing the theory of deliberate metaphor by analyzing Iranian newspaper headlines within the theory of deliberate metaphor. The results of this study show that in addition to the three dimensional structure of metaphors and their communicative role in exchanging information which were neglected in previous studies, in newspaper headlines like many other domains, metaphors are sometimes used quite deliberately to lead their audience attention to specific topics to be described and explained. .