Evaluating Customer Demands and Transfer Them to Technical Requirements in the Agricultural Mechanization Company by Quality Function Deployment Method

Nowadays, the systematic transfer of customers’ demands and converting them to practical actions in line with the modification or correction of the product have become of immense importance for the companies in order to achieve success and competitive primacy. The present survey attempts to design and develop a systematic and transparent approach for an agricultural mechanization company in Razan city using quality function deployment method. The customer requirements and technical characteristics for the company were detected and prioritized by quality function deployment, fuzzy logic and house of quality tools. According to the results, the most important need and requirement of farmers is access to the constantly updated price list of different services offered by the company. Access to the schedule of machinery timing is the second important need of customers. Therefore, can detect the consumers’ demands carefully and convert them to the technical and engineering requirements in the studied company and then present practical solutions.