Investigating the Role of Supply Chain Integration in Just in Time Production and Firm Performance (Case Study: Malayer Raisin Processing Companies)

The purpose of this study was to investigate the role of supply chain integration in just in time production strategy and firm performance. This is an applied, descriptive, Survey and cross-sectional study. The population of the study was 60 Malayer raisin processing companies, out of which 57 were randomly selected based on Cochran formula for limited communities. The method of data collection was field survey and the instrument used was questionnaire. Structural path modeling based on partial least squares and PLS software was used to analyze the data. The findings of this study confirm the significant impact of internal integration on customer integration, supplier integration and just in time production. Evidence also showed that integration with customers and integration with suppliers had a significant impact on the firm's just in time production and performance and just in time production on firm performance. There was no evidence of a significant effect of internal integration on firm performance.