Designing an indigenous model of crisis communication management in Tehran

Studying of sectional crises in developing countries especially Iran (that its turning point is the capital) shows communication in its various forms that has operated as an acceleration factor. Thus, this study wants to offer a model that is crisis communication management of Tehran can have effective communication actions for audience at the time of the outbreak of the crisis. According to nature of the subject in this study, combined methods (survey and Delphi technique) are used in order to realize the objectives outlined. The field of this study includes communications professors, managers in charge of media, and headquarters officials of crisis management in Tehran. By using the second Cochran formula the sample size was 217 people. According to the Delphi Technique, viewpoints of 30 teachers expressed in this regard and senior managers of crisis management headquarters and managers in charge of media as experts are used in order to build and complete the questionnaires. According to the results of structural equation modeling, all factor loadings of measuring variables on Six-media functions in the pre-crisis management (Informing, educating, monitoring and observing the media environment, public solidarity, guided by public opinion and communication) were significant. Also, according to the information, all factor loadings of measuring variables on Six-media requirements in the effective crisis management (management requirements, media personnel requirements, structural requirements communication, audience-oriented of communication, contextual studies and accountability) were meaningful.