The relationship between the type and the amount of watching Turkish series and single female students’ lifestyle in Islamic Azad university of Uremia

This study aims to investigate the relationship between type (genre) and amount of watching Turkish series and female students’ lifestyle. The method of this study is survey. The population of this study consists of female students in Islamic Azad University of Uremia in the first semester of 94-95 educational year. The volume of the sample is determined by Cochran formula as 362 and this is done through random sampling method. The data was collected by a researcher-made questionnaire which was analyzed by SPSS software. The theoretical framework of research is based on the views of "the influence of media" such as “cultivation” theory, “media dependency” theory, “social expectations” theory and theory of lifestyle by Giddens and Bourdieu. According to the results, the majority of female respondents (56/4 %) claim that the effect of the Satellite Turkish language series on their lifestyle is low. The most important results also show that: There is a significant relationship between amount of watching Turkish series and also, there is a significant relationship between amount of watching the Turkish series and way of spending leisure, how to dress (fashion), interpersonal relationships, religious attitude. There is no significant relationship between amount of watching Turkish series and level of consumerism.