Phenomenological Analysis of the of Tabriz Women’s Tendency to Facebook Social Network

At present time, with the outstanding entry of women and girls in the virtual space, internet and cyber social networks have had a lot of effects on them. One of the most important effects can be considered as the process of “womanization” (feminization) of modern media. Womenization (feminization) refers to the process of qualitative and quantitative expansion of the presence, roles, and influences of women and their desires, interests, and characteristics in different dimension and grounds of social, economic, political, and cultural life of the contemporary society. Therefore, the present study is to investigate the reasons for the presence of Tabriz women and girls in Facebook Social Network. The present study was conducted using the qualitative method and employing the phenomenological approach.The technique of deep semi-structured interview was employed for collecting data. Tabriz women aged from 18 to 30 years who were users of Facebook for at least two years were selected as the population. In fact, 16 women of these users were selected as sample using the purposive sampling method. From theanalysis of participants’ interviews, five major themes extracted as: “breakdown of limitations of the real world”, “breakdown of mental and personal limits”, “utilization of potentials of Facebook”, “not being behind of the caravan of technology”, and “adventure andcuriosity”. These five themes can be discussed in the components of “elimination of experienced and perceived limits” and “obtaining new opportunities”.