Develop a Personal Brand Reform Strategy Taking into Account Social and Cultural Factors

The emergence of the personal brand in the late 1990s was the result of the unification of economic forces, which later became a way of positioning oneself in a competitive workplace. The main question is: how can a personal brand reform strategy be formulated taking into account social and cultural factors? Therefore, the purpose of this study was to investigate the status of the model in Iran and identify the effective components in its promotion. Interview, observation and receipt methods were used to collect information.

Participants were selected in such a way that their activities were related to branding and personal branding; According to the snowball sampling method, the number of samples was between 10 and 25 people and was considered. Theme analysis method was used to analyze the information.

After conducting the interviews and conducting them, by cutting the text of the interview, conceptualizing, categorizing and categorizing them into main and sub-categories, analyzing the data using open and axial coding method and classifying the existing text units, category Significant and logical (themes) were performed. Personal branding is the only way to escape from economic instability.

 this research can increase the knowledge in the field of personal selection and branding, because in this research, an attempt is made to provide a model to better understand the strategy of personal branding by considering social and cultural factors.