The Model of Export Efficiency through New Entry Strategies Based on a Resource-Based View

Providing and allocating the necessary resources from the managers to the export activities will provide significant assistance for the export program of the companies. The increase in profitability leads to improved productivity and brings about employment for the community. Therefore, it is necessary to pay close attention to domestic and environmental resources in the development of exports. Accordingly, the purpose of this paper is to develop a model of export-efficiency pathway through the strategies of entering new markets based on a resource-based view. This research was based on the purpose of the applied and based on the method of doing the descriptive work. The research sample consisted of 143 companies. In order to collect data in this research, a questionnaire and documents of companies have been used. The completed questionnaires were distributed among the statistical community after ensuring its validity and reliability. In order to analyze the data in this study, confirmatory factor analysis with varimax rotation, correlation coefficient and path analysis have been used. The results of the research show that the choice of input strategy on the export efficiency of the companies has had a positive and significant effect. Also, the results of the research show that the characteristics of the company and the product, the characteristics of the exporter market and the characteristics of the host market can affect the influence strategy.