Investigating the Service Price Elasticity of the Public Parking (Case Study: Isfahan City)

The issue of traffic congestion due to inappropriate marginal parks in the streets of major cities has caused problems for citizens. Therefore, the necessity of proper management of shipping facilities in large cities is indisputable. Parking spaces are among the most vital transportation facilities in a city. Accordingly, the present paper examines the elasticity and attractiveness of public parking users to the price changes of parking lots. In this paper, the optimal price for parking is determined to maximize income. Also, we consider the impact of adding amenities such as car wash to parking users' sensitivity to price changes as well as the impact of driving offenses on the marginal park and the willingness to use public parking. Using the price elasticity technique to investigate the behavior of parking applicants in Iran for the first time in this article has been considered. Also, determining the optimal cost of parking based on the purpose of various trips and examining the impact of amenities and traffic offenses on the use of parking is another of the novel innovations. The results of implementing the proposed method in Isfahan, as a case study, show that the cost of 1500 Toman for parking services leads to the most revenue, and also the purpose of obligatory trip is more elastic than the purpose of optional trip; individuals with obligatory trip are unwilling to pay high charges for parking.