The Impact of Personality Characteristics on Risk Perception of stock exchange Investors; Analyzing the Risk Intermediation Role

The present study aimed to investigate the effect of personality traits on risk perception with regard to the mediating role of risk appetite among investors in the Mashhad Stock Exchange. Because the perception of risk and willingness to risk and the type of risk exposure in different people are affected by the personality traits of different people, In this study, 5 hypotheses have been designed that by referring to 54 brokerages located in Mashhad, the number of community members was estimated at 411 people. Based on this Cochran's formula and the relations between them, the sample size of 117 people was determined. The results of testing the research hypotheses showed that only the characteristics of extroversion and personality openness of individuals through their willingness to risk affect their risk perception and the characteristics of neuroticism, conscientiousness and adaptation of individuals through willingness. Their risk does not affect their perception of risk.