Analysis Human Resource Development Strategies in Banking Industry Based on Critical Discourse Approach

The purpose of this paper is to identify the dominant discourse on texts related to human resource development strategies in the banking industry that represent the reality of education and learning. In fact, in addition to identifying the type of dominant discourse, we examine key concepts in discourse order. This research is based on Fairclough's critical discourse analysis (CDA) method. The theoretical framework that Fairclough introduces, involves a variety of concepts that have been used for research purposes. Fairclough analyzes these concepts in a three-dimensional model. According to this model, the selected text, which is a "comprehensive system of education and human resource development" in the banking industry, was analyzed in detail at the three levels of description, interpretation and explanation. The results of the analysis showed that the dominant discourse on human resource development strategies in the banking industry is articulated through the discourse elements of integration perspective, performance-based approach and guided learning activities and the order of discourse dominates the whole of this discourse.