Designing a Model for Evaluating the Effectiveness of Cultural Activities

The realization of cultural goals and ideals of societies and cultural organizations depends on the amount and type of activities underway, the degree of impact and also their possible consequences at different individual and social stratums and among different segments of society. In this regard, measuring and evaluating effectiveness of the activities are the best way to ensure optimal achievement of the designed goals. So, this study discussed designing a model for evaluation efficiency of cultural activities in Iran. This research was an applied study of the purpose and methodologically as mixed methods. The statistical sample in the qualitative section included all university experts and experts in the field of cultural & educational management, which was equal to 20 people. The research instrument consisted of researcher-made coding sheets whose validity was confirmed by Delphi group members and its reliability was calculated by P-Scott criterion of %95. Findings showed that the factors related to the development model of enhancement of health culture at education of Iran were identified in the form of 28categories and 610 concept codes. And pivotal: religiously (2categories), cultural factors (5 categories), psychological factors (3 categories), economic factors (2 categories) educational factors (3 categories), political factors (3 categories), organization & management (5 categories) and noble contingencies (2 categories). In the second study, the statistical population was 2500 faculty members and graduates of cultural management in Islamic Azad University. According to Cochran's formula, 384 people were selected as a statistical sample and were studied by available methods. Data collection tool was a questionnaire based on the results of the qualitative section and after analyzing the collected data by LISREL software it was found that the designed structural equation model has a good fit.