The Personality Type of Successful Rural Women in Home-based Economic Activities Based on the Model of DISK

Rural women are more likely than men to poverty and gender discrimination and most of them are marginalized and controlled by men. The involvement of rural women in home-based economic activities can be an important contribution to rural development. Furthermore, personality type of rural women can be effective relationship in establishment of home-based economic activities successfully or unsuccessfully. Accordingly, this study aimed to understand the personality type of rural women in home-based economic activities using behavioral model of DISK. 1542 participated rural women in home-based economic activities of Kermanshah Province were considered as research population. The research sample was estimated by multi-stage random cluster sampling approach (n = 325). Data were collected through a structured questionnaire. The results showed that most successful and unsuccessful women have influence and steadiness personality types, respectively. Also, the results of logistic regression revealed that the extent of experience, assigned time to activities, income and the use of social networks can explain 28% of success of rural women in home-based economic activities. The present study can better understand the behavioral model of disk and develop theoretical foundations of rural entrepreneurship. Also, the results of the research can be used to recognize rural women's personality in formulating educational-extension programs and public policy in order to stimulate rural women for development of home-based economic activities.