Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis

Shared businesses are the newest way to offer products through a virtual platform. The purpose of this study is to identify and classify the factors affecting the selection of Shared Businesses products using exploratory factor analysis. The research is applied in terms of purpose and descriptive-survey type in terms of implementation method. Documentary, library and field studies (questionnaires) have been used to collect the required information and data. The validity of the questionnaire was confirmed by content method and reliability with Cronbach's coefficient of 0.83. The questionnaire was distributed by completely random sampling among 384 customers of shared products in Tehran, 18 features were analyzed using SPSS software and correlation matrix test and the results of data analysis in 7 Agents are identified and classified. These factors, in order of importance: trust, profitability, innovation, ease of use, attractiveness and enjoyment, governance, environmental awareness, affect the choice of shared products.