Effect of Psychological Empowerment on Attracting Donors with Mediating Role of Sports Managers' Creativity

The aim of this work was to investigate the effect of psychological empowerment on the attracting donors with the mediating role of creativity of the sports managers. The present work was a descriptivecorrelational study of structural equation modeling. The statistical population of this work was the managers and deputies of the sports organizations including the General Directorate of Sports and Youth of Tehran Province, heads and public relations officials of sports federations, and managers and sports officials of Tehran Education Organization, who included 266 people. The results of the structural equations showed that the effect of psychological empowerment on creativity, the effect of creativity on the attracting donors, and the effect of psychological empowerment on the attracting donors were positive and significant. The results obtained also showed that psychological empowerment had an effect on the attracting donors by mediating the creativity of the sports managers. It is suggested that the relevant managers employ creative and innovative manpower in order to promote creativity in the organization.