The effect of business intelligence on marketing on increasing sales in manufacturing companies

The purpose of this study is the effect of business intelligence in marketing on increasing sales in manufacturing companies. The present research is of applied type and because it has studied and analyzed the current situation, the method used in this research is descriptive-survey. The study population was the experts and managers of Poopak Sanat Badroud Company, whose number is 180 people. According to the known number of employees to determine the sample size of the Cochran's formula, 120 people were randomly selected and a questionnaire was distributed among these people. Library and Internet resources including books, articles and case studies were used to collect data related to theoretical foundations and extract basic factors and indicators. In inferential statistics, after checking the reliability and validity of the questionnaire, the normality of the data was checked using Kolmogorov-Smirnov test, then structural equation modeling test and Smart pls software were used to test the hypotheses. Based on the results, all hypotheses were accepted. The results of structural equation modeling showed that integration, content quality, accessibility and use of information have a significant effect on increasing sales and performance.