A Meta-Method Study of Export Target Markets Selection: A Systematic Review of Articles Published in Iranian Scientific Journals

Marketing as an academic discipline is short-lived. In contrast, the practical experience of trade and marketing in the world is long in history. Due to certain types of goods in geography disproportionate to the ingredients of those products, archaeological studies and research found that those goods traveled long distances and were exchanged and traded from one land to another. Therefore, the experience of entering and choosing business destinations has long been the focus of human attention. This research aims to study the international market selection literature, and the article has tried to analyze the method of previous studies in this field. In this regard, based on Metamethod and, Considering the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) items, a collection of Iranian scientific journals in management, business, and marketing was systematically reviewed. Studies have shown that during about two decades, from 1380 to 1399, a total of twenty-three journals have published forty-three articles on the subject of export target markets. The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.The existence of methods myopia in all three parts of the research method, data collection method, and data analysis method was observed significantly.