Evaluation of Tourist Satisfaction and Analysis of Factors Affecting Their Satisfaction in West Frontier Cities of Iran (Case Study: Marivan City, Kurdistan Province)

Considering the high volume of tourists entering this city, it is essential to examine the factors affecting their satisfaction. Therefore, the purpose of this research is to investigate the satisfaction of tourists from Marivan city and the factors affecting it. The research method is applied in terms of purpose and in terms of method, descriptive-analytic. Data collection was done using both documentary and field studies. The statistical population of this study includes all tourists entering the city of Marivan who have stayed in the city for at least 24 hours. The sample size was 200 samples, according to the research facilities, as well as the opinion of the professors and experts. Data and information were analyzed using Excel softwares (for descriptive data) and SPSS software and correlation test was performed between variables. The results of the research indicate the high impact of factors, urban facilities and services, social security, market and market practices on the satisfaction of tourists from the border town of Marivan. Also, there was a significant relationship between tourist satisfaction with urban amenities and services, social security, marketers' actions with a correlation of 0.730.0.772 and 0.645, and a significant level less than 0.5. By improving these factors, it increases the satisfaction of tourists from staying in the city. Therefore, it is necessary to pay attention to improving these factors in order to increase the satisfaction of tourists and their return.