Development of Tourism in the Middle-earth City of Khoy and Analysis of Challenges From the Viewpoint of the Local Community (Case Study: Shams Tabrizi's Tomb in Khoy)

The development of tourism in urban areas plays an important role in diversifying the economies of local communities andis one of the sources of job creation and making money and the basis for sustainable developmentof urban economics.Tourism development depends on providingconditions that will make the industry cycle more secure.Themain purpose of the research is to identify and analyzethe problems of thedevelopment of the tourism industry inthe middle of the Khoy region from the point of view of the local communitywith anemphasis onthe role ofShamsTabrizi'sTomb inthis regard.The current research is descriptive-analytic anddata collection through library studies andobservation Field(distribution of questionnaire)is doneThe statistical population of the study was383 local residents in1396,which was used todetermine the sample size using Cochran's sampling method.For analyzing andcategorizing the extracted data from the questionnaire and testing the main hypothesis,one-samplet-test was used for SPSSsoftware.Findings ofthe research indicate that from theperspective of the local community,thecity of Khoy,with the presence ofMazar-e Shams,has the capabilities and potential of tourism development and becoming one of the tourism centers of the province and country.But in this context, there are a number of challenges, barriers and problems such as indicators of infrastructure facilitiesand public infrastructure,health and quality of the environment,tourism attractions and urban management.The effect and influence of these factors on tourism development and tourist attraction are positive and positive.Theresults of the hypothesis test indicate that these factors are oneof thechallenges of tourism development from thepoint of view of the local community andthe physical activities undertaken to developtourism through ShamsTabrizi have not been sufficient.