Develop a tourism destination management model with an emphasis on beach sportsCase study: Hormozgan coastal cities

This study was conducted in order to identify the factors affecting the management of sports tourism destinations in the coasts of Hormozgan province. Factors affecting the development of beach sports tourism through interviews with experts and a questionnaire based on 6 criteria and 60 sub-criteria were developed. The study population included tourists who were active in beach sports. The questionnaires were distributed among 387 tourists based on Morgan's table. The reliability of the questionnaire was assessed by Cronbach's alpha test and its validity was confirmed by confirmatory factor analysis. The normality of the data was evaluated by Kolmogorov-Smirnov test and their correlation with correlation coefficient. Then, Friedman test was used to rank the effect of the main criteria and sub-criteria. The correlation coefficient indicated a significant relationship at the level of 99% between the main criteria of the study. Friedman test showed that the criteria of 1) economic-marketing, 2) infrastructure, 3) public relations and advertising, 4) socio-cultural, 5) political-security and 6) managerial, respectively, the most important in development- Has beach sports tourism in Hormozgan province. Thus, encouraging and supporting private investors, creating infrastructure structures and improving quality services and marketing of beach sports has a major role in achieving economic-sports development of Hormozgan beaches.

This study was conducted to identify and determine the effective factors in the development of tourism in coastal cities of Hormozgan province with the approach of beach-water sports, which was based on a descriptive-survey method. This research is considered as an applied research in terms of purpose. The study population included beach-water sports tourists in the coasts of Hormozgan province. The ranking of criteria and factors affecting tourism was compiled by presenting a questionnaire among tourists.First, in order to extract the effective criteria and sub-criteria in tourism development management with the beach sports approach, through the study of tourism databases, reputable scientific authorities were reviewed. Then the importance of the identified criteria was determined. For this purpose, a specialist survey questionnaire containing the extracted criteria and sub-criteria was prepared and provided to 25 experts. These specialists and experts, decision-makers, officials and experts in sports tourism science who had specialized work experience were selected. These questionnaires made it possible for professionals to express their views on the importance of criteria and sub-criteria in varying degrees of importance according to the Likert classification into five categories, ranging from 1: poor to 5: excellent. To. Thus, the initial conceptual model was developed; In such a way that 72 sub-criteria were identified, which by testing it by the participants, 60 sub-criteria in 6 criteria were identified as a database and effective factors in tourism management with a beach sports approach (Table 1). Then, a questionnaire based on effective criteria in beach sports tourism management was developed based on Morgan table. The standard number of questionnaires based on Morgan table is 384 questionnaires. In this study, a sample size of 410 questionnaires was distributed and 395 questionnaires were collected, of which 8 questionnaires were distorted and the sample size was A final 387 questionnaires were obtained for this analyzable study. Validity and validity of the questionnaire structure was performed using first-order confirmatory factor analysis and Amos Graphic software that examined the relationship between factors (hidden variables) and items (observable variables). The measurement states that the factor load for all criteria was higher than 0.8. T-test statistics are used to interpret the output results of this test and to evaluate the significance of the relationship between variables. The results of all sub-criteria have been obtained more than 1.96. In the present study, Cronbach's alpha coefficient was used to evaluate the reliability of the questionnaire. Which has a coefficient of 0.780 and indicates the reliability of the questionnaire. To test the normality of the research criteria, Kolmogorov-Smirnov test was used, the level of significance of which for social and cultural, economic and marketing, political and security criteria, infrastructure, management and public relations and advertising criteria was 070, respectively. 0, 0.061, 0.062, 0.059, 0.052 and 0.057 were obtained and indicate that the criteria of this study are normal. For inferential analysis of the response of beach sports tourists Structural equation modeling from Amos Graphic software was used to the criteria and sub-criteria of the research. Then, a correlation coefficient was used to identify the relationship between the main criteria of the research. Using univariate t-test, the possible relationships between the identified factors affecting the management of tourism destinations were investigated and the level of significance of the effect of these criteria on tourism development management was determined by the beach sports approach. Finally, Friedman test was used to rank and prioritize effective criteria in the management of beach sports tourism development in Hormozgan province