Identification of Drivers and Barriers to the Development of Experience-Oriented Tourism in Eco-Resorts of Semnan Province

Experience is the most valuable marketing tool used by tourism businesses today to gain a competitive advantage. Ecotourism resorts are also among the sectors of the tourism industry that can reap great benefits by providing rich and memorable experiences to tourists. To achieve the goal, 17 owners of ecotourism resorts in Semnan province were interviewed. Data analysis using contextual analysis technique indicated that ecotourism resorts in their activities pay attention to various components that create experience for tourists. From the point of view of eco-tourism resort owners, on the one hand, stimuli (such as managerial-institutional factors, technological factors and socio-cultural factors) and on the other hand, obstacles (such as socio-cultural, environmental, educational, economic, infrastructural, institutional barriers). - Organizational and marketing weakness) for the development of experience-based tourism. Increasing attention to stimuli will enable eco-lodge owners to offer a richer and more memorable experience to tourists. This will strengthen the development of experience-based tourism. On the other hand, neglecting to remove barriers and restrictions will reduce the success of resorts in providing a rich experience to tourists and thus reduce the speed of development of experience-based tourism in ecotourism resorts in Semnan province. Experience is the most valuable marketing tool used by tourism businesses today to gain a competitive advantage. Ecotourism resorts are also among the sectors of the tourism industry that can reap great benefits by providing rich and memorable experiences to tourists. To achieve the goal, 17 owners of ecotourism resorts in Semnan province were interviewed. Data analysis using contextual analysis technique indicated that ecotourism resorts in their activities pay attention to various components that create experience for tourists. From the point of view of eco-tourism resort owners, on the one hand, stimuli (such as managerial-institutional factors, technological factors and socio-cultural factors) and on the other hand, obstacles (such as socio-cultural, environmental, educational, economic, infrastructural, institutional barriers). - Organizational and marketing weakness) for the development of experience-based tourism. Increasing attention to stimuli will enable eco-lodge owners to offer a richer and more memorable experience to tourists. This will strengthen the development of experience-based tourism. On the other hand, neglecting to remove barriers and restrictions will reduce the success of resorts in providing a rich experience to tourists and thus reduce the speed of development of experience-based tourism in ecotourism resorts in Semnan province. Experience is the most valuable marketing tool used by tourism businesses today to gain a competitive advantage. Ecotourism resorts are also among the sectors of the tourism industry that can reap great benefits by providing rich and memorable experiences to tourists. To achieve the goal, 17 owners of ecotourism resorts in Semnan province were interviewed. Data analysis using contextual analysis technique indicated that ecotourism resorts in their activities pay attention to various components that create experience for tourists. From the point of view of eco-tourism resort owners, on the one hand, stimuli (such as managerial-institutional factors, technological factors and socio-cultural factors) and on the other hand, obstacles (such as socio-cultural, environmental, educational, economic, infrastructural, institutional barriers). - Organizational and marketing weakness) for the development of experience-based tourism. Increasing attention to stimuli will enable eco-lodge owners to offer a richer and more memorable experience to tourists. This will strengthen the development of experience-based tourism. On the other hand, neglecting to remove barriers and restrictions will reduce the success of resorts in providing a rich experience to tourists and thus reduce the speed of development of experience-based tourism in ecotourism resorts in Semnan province. Experience is the most valuable marketing tool used by tourism businesses today to gain a competitive advantage. Ecotourism resorts are also among the sectors of the tourism industry that can reap great benefits by providing rich and memorable experiences to tourists. To achieve the goal, 17 owners of ecotourism resorts in Semnan province were interviewed. Data analysis using contextual analysis technique indicated that ecotourism resorts in their activities pay attention to various components that create experience for tourists. From the point of view of eco-tourism resort owners, on the one hand, stimuli (such as managerial-institutional factors, technological factors and socio-cultural factors) and on the other hand, obstacles (such as socio-cultural, environmental, educational, economic, infrastructural, institutional barriers). - Organizational and marketing weakness) for the development of experience-based tourism. Increasing attention to stimuli will enable eco-lodge owners to offer a richer and more memorable experience to tourists. This will strengthen the development of experience-based tourism. On the other hand, neglecting to remove barriers and restrictions will reduce the success of resorts in providing a rich experience to tourists and thus reduce the speed of development of experience-based tourism in ecotourism resorts in Semnan province. Experience is the most valuable marketing tool used by tourism businesses today to gain a competitive advantage. Ecotourism resorts are also among the sectors of the tourism industry that can reap great benefits by providing rich and memorable experiences to tourists. To achieve the goal, 17 owners of ecotourism resorts in Semnan province were interviewed. Data analysis using contextual analysis technique indicated that ecotourism resorts in their activities pay attention to various components that create experience for tourists. From the point of view of eco-tourism resort owners, on the one hand, stimuli (such as managerial-institutional factors, technological factors and socio-cultural factors) and on the other hand, obstacles (such as socio-cultural, environmental, educational, economic, infrastructural, institutional barriers). - Organizational and marketing weakness) for the development of experience-based tourism. Increasing attention to stimuli will enable eco-lodge owners to offer a richer and more memorable experience to tourists. This will strengthen the development of experience-based tourism. On the other hand, neglecting to remove barriers and restrictions will reduce the success of resorts in providing a rich experience to tourists and thus reduce the speed of development of experience-based tourism in ecotourism resorts in Semnan province.