The Impact of Lean Leadership on Customer Relationship Management with the Mediating Role of Entrepreneurial Leadership

Developing leadership skills is essential for creating innovative strategies for competing in complex environment and for the success in business. Successful leaders empower their followers to achieve goals. On the other hand, by developing concepts related to marketing, organizations' attitudes toward customers to create sustainable relationships are also changing, and in today's dynamic and competitive markets, industries and services need ways to meet environmental challenges and deliver waste-free products and services to customers. Assessing the existing background, a lack of research in this field is felt especially about the mediating role of entrepreneurial leadership. The present study is descriptive-correlation based on the applied purpose as well as on the nature and method. In the analysis of Kolmogorov-Smirnov test results, the data distribution was not normal; therefore, Smart PLS software was used for the data analysis. The PLS method for fitting and evaluating the validity of structural equation models covers three parts: measurement, structure, and general model. The results showed that the conceptual model has a good fit. Also, to test the research hypotheses, the path coefficient and statistical value of t were used, which were all confirmed, and we concluded that in using lean leadership, customer relationship is necessary, and on the other hand, having leaders with entrepreneurial spirit can be very effective in lean system and ultimately leads to good communication with customers.