An Evaluation of Urban Tourism Potentials in Sirjan

Urban tourism is a complicated formulation of various activities with specific environmental characteristics. The potentials of the city to attract tourists and providing services while preserving the customs, beliefs, and values can effectively expand these values and beliefs both locally and internationally. Thus the present study made an attempt to analyze Sirjan tourist potentials using the communicative, service, tourist, and scientific criteria. The results of the study showed that Badgir Chopoghi site with 48.6 of 60 points was the best site for developing tourism in the area. On the other hand, the results of ANOVA showed that the communication criterion can divide the sites into two separate groups while the other criteria did not have any statistically significant effect in this separation. The obtained results also showed that the most important weakness of the site was poor advertisement to introduce the site to others. The weakest point on this criterion supports this important result of the study.