Explaining the consumer decision-making model based on cognitive and behavioral sciences using the Meta-synthesis method

Decision making is one of the most important aspects of each person's individual and social life. Understanding consumer decision-making is an important issue for various groups such as policymakers, managers, producers and marketers. The present age is the period of growth and development of cognitive and behavioral sciences. At present, explaining consumer behavior with the approach of cognitive and behavioral sciences has a large amount of information that it is important to conduct combined research that systematically and scientifically presents the information extract to researchers. The aim of this study was to enumerate the components affecting decision-making based on cognitive and behavioral sciences. The present study is a descriptive research and in terms of purpose is a basic research. This research has analyzed 130 numbers of researches conducted between 1959 and 2021 by using the meta-synthesis method and using Maxqda 2020 software and Excel software. The statistical population included all valid domestic and foreign researches available in the databases available to the researcher. The final analysis of the data has led to the inference of a related set of concepts, categories and subcategories. The result of this research included 3 themes and 16 effective categories in decision making that formed the elements of the model. The most frequent components influencing consumer decision, consumer goals in decision making, types of consumer behavior and types of consumer decision models are also explained in the results section. This research has innovations in method and content in the field of consumer behavior