The role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs

This study has conducted to assess the role of customer pressure on the company's stock price response to the announcement of participation in green supply chain programs. The present study is applied in terms of purpose and is a survey in terms of how it is performed. The data used in the present study is the available financial information of companies that were listed on the stock exchange during the years 1390 to 1398 and have not been removed from it. The research data were analyzed using control charts and estimation of logistic and linear regression models. The results showed that, as a measure of customer pressure, the type of industry affects the participation of companies in green supply chain management. There will be a reduction in the stock prices of companies by announcing the participation of them in management of the green supply chain. The results also show that in indirect industries where the pressure from customers is more on announcing the company's participation, announcing the company's participation in green supply chain activities will have a lower reducing effect on its stock price