Investigating and Analyzing the Role of Tourism Attractions Affecting on the Tourism Development of Tabriz Areas

Cities are attractive to tourists because of their historical roots, recreational facilities. The diversity of attractions doubles the importance of examining the role of each element of tourism in the development of urban tourism. This study aims to investigate the role of of the components of tourism in the metropolis of Tabriz in the development of tourism. The method of research is descriptive-analytical. The statistical population of this study is tourists from Tabriz metropolis (1500000 people). Using the random sampling method, 384 people have selected as the sample size. The required data has collected as a statistical questionnaire and a Delphi questionnaire. The variables of this study are 51 variables. Statistical analysis of factor analysis, multivariate regression, and Pearson correlation test has used, and the ANP model was used to prioritize the criteria and urban areas. The results of factor analysis led to a 51-variable reduction to 5 factors (Historical-cultural centers, food, souvenirs and handicrafts, shopping centers, recreation and education centers, treatment and employment) capable of explaining 95.8% of variance changes. The results of the Pearson correlation showed that the variables of Tabriz's historical bazaar, Tabriz's shoes, historic houses, Tabriz carpets, and museums are more correlated with tourism development. Also, the results of regression findings, while confirming the effectiveness of cultural and historical variables as the main element of tourism in Tabriz, showed that 71.1% of variance changes explained by variables. The results of the ANP model showed that Region 8 of Tabriz metropolis has more points than other regions due to the existence of historical elements and the place of offering carpets and souvenirs of Tabriz. Due to the difference in tourist attractions in different areas of the metropolis, it is recommended that tourism planning in each urban area be tailored to the tourism potentials of that area.