Meta-analysis of the role of media and cyberspace in the development of Iran’s sports tourism

The present study was conducted with the aim of meta-analysis of studies on the role of media and cyberspace in the development of sports tourism. The research method was meta-analysis. The statistical population included all reported research on the role of media and cyberspace in the development of sports tourism. From the statistical population, 11 studies that met the criteria for entering the meta-analysis were selected as a research sample through the census method.A total of 103 research hypotheses were extracted from the sample research and classified into three categories of media, social and tourism factors and entered into the meta-analysis process. CMA2 and SPSS software were used to analyze the collected data separately.The results using the random effects model showed that the overall effect size of all the effective factors in sport tourism is r = 0.277 (p =0.000). Also, according to the results, the effect size of media factors was r = 0.243, the social factors r = 0.347 and tourism factors were r = 0.225. All effects were moderately evaluated according to Cohen.Television, internet and new media can be used to the maximum due to easy access and also to introduce the tourism potentials and sports attractions of an area.