Studying rural women’s environmental behavior by value-belief-norm theory Case study: Diva village of Babol county

Unbridled population growth and intense environmental degradation and the lack of recognition and utilization of existing human capacities to control and mitigate the environmental problems of human settlements have caused many problems.Since many environmental problems arise from humans, human environmental behavior is one of the most important and effective factors on the environment. In a way that impacts on environmental issues, they are affected.This research’s purpose is to study the environmental behaviors of women in Diva village in Babol county.The research method is qualitative and the statistical population includes all women in Diva village with sample size of 20 and snowball sampling. In this study, value-belief-norm theory was used to investigate the effect of important factors on the environmental behavior of rural women. The research findings show that based on the categorization of rural women's beliefs and practices about nature and the environment, they had different environmental behaviors based on the theory of value-belief-norms of rural women's environmental behavior including conservation lifestyle components, awareness of Consequences, personal norms, ecological values and ecological worldview. It can also be said that variables have influenced each other and the environmental behavior of women. Given the prominent role of personal norms and religious and religious beliefs and teachings, environmental protection can be considered as a moral and ethical norm. Another important point is the increase of environmental awareness and knowledge of rural women who can manage and minimize the impacts of the activities on the rural environment.Unbridled population growth and intense environmental degradation and the lack of recognition and utilization of existing human capacities to control and mitigate the environmental problems of human settlements have caused many problems.Since many environmental problems arise from humans, human environmental behavior is one of the most important and effective factors on the environment. In a way that impacts on environmental issues, they are affected.This research’s purpose is to study the environmental behaviors of women in Diva village in Babol county.The research method is qualitative and the statistical population includes all women in Diva village with sample size of 20 and snowball sampling. In this study, value-belief-norm theory was used to investigate the effect of important factors on the environmental behavior of rural women. The research findings show that based on the categorization of rural women's beliefs and practices about nature and the environment, they had different environmental behaviors based on the theory of value-belief-norms of rural women's environmental behavior including conservation lifestyle components, awareness of Consequences, personal norms, ecological values and ecological worldview. It can also be said that variables have influenced each other and the environmental behavior of women. Given the prominent role of personal norms and religious and religious beliefs and teachings, environmental protection can be considered as a moral and ethical norm. Another important point is the increase of environmental awareness and knowledge of rural women who can manage and minimize the impacts of the activities on the rural environment.Unbridled population growth and intense environmental degradation and the lack of recognition and utilization of existing human capacities to control and mitigate the environmental problems of human settlements have caused many problems.Since many environmental problems arise from humans, human environmental behavior is one of the most important and effective factors on the environment. In a way that impacts on environmental issues, they are affected.This research’s purpose is to study the environmental behaviors of women in Diva village in Babol county.The research method is qualitative and the statistical population includes all women in Diva village with sample size of 20 and snowball sampling. In this study, value-belief-norm theory was used to investigate the effect of important factors on the environmental behavior of rural women. The research findings show that based on the categorization of rural women's beliefs and practices about nature and the environment, they had different environmental behaviors based on the theory of value-belief-norms of rural women's environmental behavior including conservation lifestyle components, awareness of Consequences, personal norms, ecological values and ecological worldview. It can also be said that variables have influenced each other and the environmental behavior of women. Given the prominent role of personal norms and religious and religious beliefs and teachings, environmental protection can be considered as a moral and ethical norm. Another important point is the increase of environmental awareness and knowledge of rural women who can manage and minimize the impacts of the activities on the rural environment.Unbridled population growth and intense environmental degradation and the lack of recognition and utilization of existing human capacities to control and mitigate the environmental problems of human settlements have caused many problems.Since many environmental problems arise from humans, human environmental behavior is one of the most important and effective factors on the environment. In a way that impacts on environmental issues, they are affected.This research’s purpose is to study the environmental behaviors of women in Diva village in Babol county.The research method is qualitative and the statistical population includes all women in Diva village with sample size of 20 and snowball sampling. In this study, value-belief-norm theory was used to investigate the effect of important factors on the environmental behavior of rural women. The research findings show that based on the categorization of rural women's beliefs and practices about nature and the environment, they had different environmental behaviors based on the theory of value-belief-norms of rural women's environmental behavior including conservation lifestyle components, awareness of Consequences, personal norms, ecological values and ecological worldview. It can also be said that variables have influenced each other and the environmental behavior of women. Given the prominent role of personal norms and religious and religious beliefs and teachings, environmental protection can be considered as a moral and ethical norm. Another important point is the increase of environmental awareness and knowledge of rural women who can manage and minimize the impacts of the activities on the rural environment.