The Effect of Price Path on Satisfaction and Future Behavior of Investors

Investor behavior and factors affecting investment decisions are important issues that researchers have been seeking to provide a comprehensive model for interpreting in recent years. In this regard, the present study with the behavioral finance approach has investigated the effect of share price path on investment satisfaction and future behavior of investors. In this study, a series of experiments examining share price paths was analyzed. The results showed that the share price path had an impact on investment satisfaction. Regardless of whether or not the final return is positive or negative, the downward-upward price path doubles the upward-downward path of investment satisfaction. The results also showed that expected returns and risk will also change significantly under the influence of different price opportunities with identical returns. On the other hand, the indirect path increases the share of tendency to hold stocks, which is indicative of the bias of disposition effect on the investors concerned.