Determining the Key Drivers Affecting the Future Status of Creative Tourism in Isfahan

Because the tourism industry is a money-making one, countries are competing with each other for more revenue. Creative tourism is a new option that has been able to attract tourists. Because their tastes have changed and they no longer want to be looked at as tourists, they prefer to live in indigenous culture. The purpose of this study is to determine the key drivers affecting the future status of creative tourism in Isfahan. The prevailing approach is based on the applied goal, profound nature, questionnaire, and future research approach. In the first place, using the opinions of 35 experts and activists in the field of tourism and urban planners in the field of Delphi style, 52 variables in 6 areas were extracted as variables affecting the future status of creative tourism in the city of Isfahan. Then, the obtained data were analyzed using the interaction or structural analysis method by Mick Mac software to extract the main variables affecting the future status of creative tourism in Isfahan. By placing the factors in a 52*52  matrix, the effect of each of these factors on others was determined by weighting the factors (from zero to 3). 10 key factors were selected as the country's international relations with a score of 381 which had the highest direct impact, 368 in the next rank, and then the future research attitude towards creative tourism in the next rank. If tourism progresses in a city and flourishes, the findings show that the city of Isfahan has the potential for creative tourism. Paying attention to and investing in propulsion variables can pave the way to achieving this important goal.