Investigating the Sociological Factors in young Women's Individualism and Loneliness (Case Study: Shiraz City)

The main purpose of this study was to investigate women's individualism and its sociological factors. The theoretical framework of the research has been formulated using a sociological and social psychology approach with emphasis on Durkheim, Malinowski, Bourdieu, Giddens, Mannheim, Lerner, Little, Riesman, Sarukhani and Gazi Moradi theories. This was a cross-sectional descriptive study. The present study was performed on 564 single women aged 15-29 years in Shiraz who were selected by proportional and purposeful stratified sampling method. Data collection tools included standard and researcher-made questionnaires. Data analysis was performed using SPSS software version 25 in both descriptive and analytical levels. The results show that respondents' individualism is about 69%. Also there is a negative and inverse relationship between variables of religiosity, life satisfaction, lifestyle and individualism in Shiraz, while the variables of modernity expansion, family structural changes, capital Social, media use, expansion of avatars culture, and feminist attitudes are positively correlated with the degree of individualism of Shirazi women. The only direct path of the socio-economic base to individualism has not been confirmed. Life satisfaction had the highest effect on individualism with a coefficient of (-0.71). The spread of modernity through the lifestyle and structural changes of the family affect women's individualism.