Analysis of the media literacy discourse of coaches and players of the Iranian Football Premier League during the Corona pandemic based on the EC model

The present study sought to provide a complete analysis of the discourses of Iranian Premier League coaches and football players during the Corona virus pandemic. The method of the present study was qualitative with the approach of discourse analysis of sports newspaper headlines. The headlines of the sample newspapers from February 2020 to June 2020 were reviewed. The present study examines discourse analysis with a structural approach, the discourse of coaches and football players in terms of what, why and how parameters and, also this paper analyzed and coded the general dimensions of the EC model of media literacy. The total frequency of the obtained codes was 134. In terms of discourse analysis, the most frequent code was the "what" parameter. In general, the emotional dimension of media literacy had the most frequency versus the rest. Also, in terms of the EC model, the dimension of individual capabilities (personal component) has had the highest frequency in the discourses of coaches and athletes. The research provided a theoretical framework of the components studied in the research. Therefore, future researchers can use this framework as a theoretical basis for future qualitative and quantitative research.