Providing an Optimal Model for Gaining Public Trust in the Customer Complaint System of the Inspection Organization of Iran

One of the ways that government officials and government agencies can adopt to protect the rights of citizens is to deal effectively with citizens' complaints. Answering complaints is one of the forms of protecting the citizen's rights. This research seeks to provide an optimal model to gain public trust in the Customer Complaint System of The Inspection Organization of Iran. Dealing with complaints is aimed at serving the customers, and this issue is very important at the heart of government organizations in the Islamic Republic of Iran. This procedure is aimed at eliminating the weaknesses of information and culture building, creating a suitable platform for improving the level of satisfaction, preventing waste of time and extra traffic, and reducing the loss of human capital.

In this research, a survey method and a researcher-made questionnaire were used. The statistical population of this research was made up of customers and users of the named system in the Inspection Office in the northern Iranian Mazandaran Province. In 2016, 24,884 there were customers and users, of whom 378 individuals participated in this study. Questionnaires were distributed to the sample population based on systematic sampling.

The obtained results led to the development of a model. The compiled model to explain the changes in the success rate in gaining public trust in the intended complaints system showed a significant impact of external variables of customer characteristics and internal variables of technology, website quality, and organizational characteristics on public trust in the system.

In general, the results of the current research showed that by improving the quality of the website, the state of technology and the characteristics of the organization, the features desired by customers would be provided and their trust in the complaint system would increase. To design an optimal model to gain public trust in the system, the path analysis method and more difficult equations were used. Based on earlier research, 45 percent of customers do not complain even after expressing dissatisfaction, 50 percent complain but give up, and only five percent follow up on their complaints to get responses. By extracting the required information from the complaints, it is possible to evaluate the quality of services and overcome the negative points while strengthening the positive points. Dealing with complaints and investigating them is an effective tool for improving the quality of services (Mohadnia et al., 2013). It increases people's trust in the government. In this study, the level of trust in the Customer Complaint System of Inspection Organization was investigated. Based on the obtained results, factors related to technology, characteristics of the organization, the quality of the website, and also customer characteristics have a significant relationship with gaining public trust in the system. The customer's characteristics with the mediation of technology, i.e., the quality of the website and the characteristics of the organization, impact the trust in an inspection complaints management system.