Supply Chain Redesign: Strategic Decision Framework for Competitive Advantage

This paper presents a framework to prioritize the supply chain strategies (SCS) according to all involved criteria, including objectives, process characteristics, product types, and environmental and demand conditions, to gain competitive advantages. This process has been done for the entire SC and upstream, downstream companies, and the focal companies of SC separately. Literature review and nominal group technique were used to identify customized criteria and SC strategies. Fuzzy Multiple Criteria Decision-Making techniques, including FDEMATEL and FANP, were used to structure the causal diagram and prioritize the entire and each section of SC. The case study is an industrial electronic supply chain (ESC) that produces condition monitoring devices. This is the first study on SC strategies for the entire SC and each section separately and implemented in an ESC. In addition, this is one of the few studies on flexibility requirements evaluation in supply chain strategies.