Designing a Pattern of Conflict Dimensions between Tourists and Residents Using Interpretive Structural Modeling (ISM)

The purpose of this research is to design a model of conflict dimensions from the point of view of tourists entering Gilan province and local natives. This research is descriptive and exploratory based on the nature and method of data collection. The statistical population of this research is tourists and residents, and the participation of university experts and cultural heritage and tourism experts with a number of 18 people is also included. The data of the qualitative part was collected using the approach based on classical grounded theory and using semi-structured interviews through purposeful snowball sampling. In the quantitative part, the relationship and significance of the categories were determined with the interpretive structural modeling approach. Based on the obtained results, inflation in the real estate sector, disruption in the transportation system, and cultural differences are the cornerstones of the pattern of tourism conflict dimensions and have a high effect on it. This model can be used to investigate the tourism conflict phenomenon according to the views of different stakeholders, as a reference for tourism development and guidance for managing tourism operations. Also, the problems and shortcomings of tourism development in Gilan province can be changed by increasing or decreasing each of the variables and using the results as a basis for tourism development.