Investigating and Evaluating the Capabilities and Geotourism Potentials of Sarein City (Case Study: Alvares, Darabad, Noran Villages)

Tourism can be international or domestic in a country. According to this organization, tourism is not only limited to the trips that are made during the holidays, but if a traveler moves away from his place of residence and travels to another place in the country or even another country and spends a period of time doing business and Even if he is educated, he is classified as a tourist. As we mentioned, tourism is both domestic and international. The purpose of this research is to investigate and evaluate the capabilities and potentials of geotourism (case study: Alvares, Darabad, Noran villages). The method of this research is applied, analytical and comparative, in this research, a dynamic model was used to evaluate the potential of tourism, and the Pavlova model was used to evaluate the competitiveness of geotourism areas. The value and importance of geotourist areas in the Hadzik model is estimated by three indicators of scientific value, surplus values ​​and the degree of vulnerability of the areas, and in the Pavlova model, the competitiveness of the areas is estimated in terms of positive and negative factors. In the dynamic model, using Cochran's sample size formula, the number of experts and tourists has been determined, and a questionnaire of 55 visitors and 10 experts was used to evaluate the geotourism potential of the studied area. The results show that the geotourism potential of Darabad is 33.4, Noran is 36.44, and Alvares is 59.64. The geotourism potential of Darabad and Noran is average and not much different from each other, but Alvares region has good geotourism potential. Also, to evaluate the competitiveness of the studied areas, the results obtained from the analysis of positive and negative factors indicate that the final results of the numerical value of the areas of Darabad are equal to 1.14, Noran is equal to 1.18, which have satisfactory competitiveness and Alvarez geotourism area with The value of 1.41 has good competitiveness. Therefore, it is concluded that Alvarez tourism region has appropriate potentials for attracting tourists in terms of competitiveness compared to other studied tourism regions.