The image of Iranian women users in four social networks: Twitter, Instagram, Facebook and Telegram

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
The present study was designed and conducted to investigate and analyze the consumption of new media among women in Tehran .This research is an applied type and its method is descriptive, which has been done with a survey technique and measurement tool; a questionnaire .The statistical population includes all women living in Tehran in 1399 .. To measure the variable of the amount and type of use of social networks, a questionnaire related to the amount and type of use of virtual social networks used by the researcher was used. Findings of the study on the type of women using social networks showed that the women used to use the telegram to get the information they need and gain knowledge, and the lowest rank is related to content production with an average of 1.90. "Quality and how to use the telegram" by women in Tehran with an average of 2.54 is low. The women in the study mostly use Instagram pages to receive various trainings (science, cooking, health, etc.) and the lowest rank is related to content production with an average of 2.41. "Quality and how to use Instagram" by women with an average of 3.19, is slightly above average and higher than how to use Telegram. Women also use Twitter more than anyone else's personal experiences, and the lowest is for sharing personal experiences with an average of 1.73. "Quality and how to use Twitter" by women was low with an average of 1.98. Women Facebook users are more active in commenting to others, and the lowest rating is for posting a photo or photo with an average of 1.38. "Quality and how to use Facebook" by women in Tehran with an average of 1.42, has been low.
Language:
Persian
Published:
Journal of Strategic Communication Studies, Volume:2 Issue: 3, 2022
Pages:
55 to 68
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