Validation of the strategic value creation model in the marine insurance industry with a focus on blockchain technology

Among the various types of insurances that surround human life in the present age, marine insurances are of particular importance in terms of historical antiquity and also the value of the subjects of this insurance. Therefore, the present study deals with the validation of the strategic model of value creation in the marine insurance industry with a focus on blockchain technology.

The present research is an applied research in terms of its purpose and descriptive survey in terms of its method and nature. This research has been carried out in the framework of quantitative approach and using structural equation method. In order to collect data, a questionnaire based on the foundation's data method was distributed, and after data collection, data analysis was done using SMART PLS software. The statistical population studied in this research is the staff of Imam Khomeini Naushahr University of Marine Sciences. In order to estimate the minimum sample size, the formula for determining the sample size of Karjesi and Morgan was used and 144 people were selected by simple random method.

The findings confirm the impact of relational marketing, intelligent communications, integration of innovation and value creation, and value creation for the customer through content creation has an impact on value creation in the marine insurance industry with a focus on blockchain technology.

The findings indicated the confirmation of all the assumptions of the proposed model. The general results showed that considering that transportation, especially marine, is gaining a stronger position in the international market day by day, as a result, it is very important to know the technology-based value creation strategies in marine insurance and to examine the strategic value creation structures of marine insurance .