The Impact of the 2020 US Election on Changing the Position of US Soft Power in the World

The 2020 US presidential election was held indirectly through the Electoral College with the rivalry between Trump and Biden from both the Republican and Democratic parties, and as a result, many American crises emerged, indicating a shift in the position of soft power. Soft power means convincing others to achieve the desired result through persuasion, which was invented by Joseph Nye. The soft power of the United States has led to a loss of its international appeal by taking a hard line on soft issues, such as ignoring public diplomacy. The question is, to what extent has the 2020 election affected America's soft power position? The emergence of crises, such as inefficiency in internal management, Trump's rejection of the election results, has led to the decline of America's soft power position in the world. Given this approach to the 2020 elections, this study seeks to examine the challenges posed by many analysts, both in the debate and after the election, through a descriptive-interpretive discourse analysis method. And explain how it has degraded America's soft power position and been able to have a direct impact on its future and global policies, such as the possibility of a power shift paradigm in the international arena. It also suggests that Iran can turn threats into opportunities with constructive policies, despite maximum US pressure.