Salafism as a lifestyle: Analyzing the narrative of Jihadi Salafists in Kermanshah province

Sunni-dominated areas in Kermanshah have become the base of various Islamic discourses, including Salafism. Considering the presence, activism and expansion of Salafism in these areas, the present study aims to analyze the lifestyle of Salafists through narrative analysis method. It was found that the leisure experiences of these people are limited but purposeful and health-oriented, and they usually turn to the virtual space for the promotional reason.While observing simplicity and skepticism towards new foods, jurisprudence-based food abstinence and hospitality are the coordinates of Salafists' style, and their spending priority is focused on basic needs. In terms of clothing and makeup, while avoiding conspicuous consumption, they believe in the superiority of trimness over makeup, traditional clothing, biological and functional consumption. In body management, along with modern medicine and physical fitness, they emphasize conditional cosmetic surgery while prohibiting sterilization and avoiding abortion.In arranging their houses, they usually avoid luxury but pay special attention to functional aspects and cultural goods.In cultural consumption, they emphasize not to identify with Iranian television channels, have the dual acknowledgment of good and evil in the use of cultural means, the use of the Internet to establish religious identity, and targeted filtering.While avoiding the consumption of movies, cinema and music, they welcome multilingualism. According to the field data, the lifestyle of the studied Salafists has the nature of "jihadi", "return to tradition" and "resistance".