Designing and explaining the IoT commercialization model in Iranian organizations (Telecommunication Company of Iran): An interpretive structural modeling (ISM) approach

The present study aimed to design and explain the IoT commercialization model in Iranian organizations (Telecommunication Company of Iran). A mixed-methods approach with the exploratory design method was used in the study. In the qualitative phase, the content qualitative analysis method was used by interviewing 21 telecommunications managers as well as IT professors and experts. In the quantitative phase, a questionnaire with a statistical sample of 400 individuals was used using the Interpretive Structural Modeling (ISM) approach. In the qualitative phase, the paradigm model of IoT commercialisation is detected in the roles of causal, contextual, intervening conditions, strategies, main phenomena and consequences, design and development of the country's telecommunication infrastructure, full utilization of all communication power with real and legal customers, increasing the power of analysis in the dimensions of telecommunication business, moving towards integration of telecommunication services, strengthening the understanding of customers and their needs, collecting data, transmitting the selected data through communication networks, evaluating and estimating data, and responding to access information for the main phenomenon and were confirmed in the quantitative phase.