Evaluation and Analysis of Sustainable Tourism Development Factors in Coastal Cities(A case study of the coastal city of Gomish Tapeh)

Coastal tourism is considered to be one of the fastest-growing sectors in the global tourism industry. This research uses a descriptive-analytic method to identify the factors affecting sustainable tourism development in the coastal city of Gomishan-Tapeh, using the SWOT strategic analysis technique. The type of research is practical and data are collected through documentation and fieldwork. The statistical population of the study includes 18 experts and professors in the field of tourism, and a questionnaire was used to identify the strengths, weaknesses, opportunities, and threats (SWOT) of the internal and external factors. The results show that the responsible tourism organizations in Gomishan-Tapeh face numerous weaknesses and threats in their efforts to develop a strategic plan for coastal tourism, while also having some strengths and opportunities. The weight coefficient of each internal and external factor was determined using the SWOT matrix. Among the internal and external factors, opportunities have the highest priority with a weight of 4.139, while weaknesses have the lowest priority with a weight of 3.680. The research suggests that the most favorable strategy for achieving sustainable coastal tourism development in Gomishan-Tapeh is a competitive or aggressive strategy, which has the highest priority.